OUCE255 ENTERPRISE

MODULE BRIEF

Programme Title

BA (Hons) Art and Design Interdisciplinary

Module Title

OUCE255 ENTERPRISE

Brief Title

Module Credits

10

Context

Year/Level

2/5

Module Code

OUCE255

Tutor(s)

Michelle Partington/ Bridget March

Weighting of Brief within Module

100%

OUCE255 Enterprise and Innovation relates to OUAD203 Creative Strategies and to OUAD204 Collaborative Strategies in its exploration of enterprise in relation to audiences, clients, markets, users, consumers, participants, co-workers and co-creators. It complements OUCS205 Critical studies in its consideration of the practices of cultural production.

OUCE255 Enterprise and Innovation supports the programmes philosophy to promote the synergy between interdisciplinary methods, materials and contexts. Students are not asked to follow any one business model, but to develop their own innovative projects combining particular interdisciplinary art & design interests A basic business knowledge and enterprise skill set is tailored to student’s particular direction through the programme.

This module will explore the structure and context of organisations in the creative industries. It will also outline some of the laws and processes involved in running a small to medium sized creative business. The student will explore the basics of how to identify and define the market, the legal and financial obligations of running a small business, where to look for funding and how to plan and control finances.

Brief

The International Artists’ Book Fair is an established event for both professional and student exhibitors: Fri 9th and Sat 11th March. Interdisciplinary have booked a stand at the event. The creative element of the brief requires that you produce three examples of books / fanzines. (The theme or content of these should relate to your current / recent brief). These may be one-off items or mass-produced in series / editions.

The Enterprise element of the brief requires you to: a) work out the most effective way to market your own work and your group’s presence at this event using some marketing principles learnt in this module b) identify the different types of customer you would like to attract and price your work appropriately c) understand your intellectual property rights and take steps to protect and perhaps license your work d) present a detailed budget or balance sheet for the event e) reflect upon your experiences to determine what you might improve upon next time.

You will receive critical feedback on the nature, quality, finish and content of your books. You should also have considered the appropriate pricing and if appropriate packaging of your books prior to the session.

** You will build and develop a portfolio of research and reflections upon the series of Enterprise lectures. You will also develop a good body of research and ideas on the nature of artists’ books and your particular audience / market and book fairs.

Briefing: Monday 30th January

Formative Feedback Monday 27th February

Final Crit / Summative Feedback Thursday 8th March

Deadline: Monday 26th March 09.30amModule Code:

OUCE255

Module Title:

ENTERPRISE

Brief Title: International Artists Book Fair

Student Name:

Module/Unit Outcomes

In this brief, you will be assessed on your ability to achieve the outcomes using skills from the following list: problem analysis, research, critical awareness,␣ visual quality, innovation, technical competence and

Assessed on this brief ()

Weighting (%)

Grade

prof 1

essionalism Demonstrate an understanding of a range of marketing principles problem analysis, research, critical awareness



25%

2

Use marketing tools to develop strategies

problem analysis, research, critical awareness



25%

3

Demonstrate an understanding of the structures, strategies, methodologies and processes involved in the running of, or setting up of a small to medium sized creative business. problem analysis, research, critical awareness, professionalism



50%

All grades are provisional and are subject to confirmation and/or review by the Exam Boards held at the end of the academic year

Total

%

Evidence

For this project students should submit:

Module Outcome assessed

Plagiarism is a serious matter which can attract severe penalties and permanent exclusion from the College. See Regulations for Undergraduate provision for further details.

Programme Leader Name: Cheryl Huntbach (Programme Leader must approve brief before issued)

Date:20/01/12

Assessment Review Peer (ARP) Name: Garry Barker (ARP must approve brief before issued)

Date: 24 1 12